Taipei, June 24 (CNA) Around 70 percent of late teens and young adults in Taiwan are used to reading comic books and watching animations, according to a survey released Thursday by a Taiwanese think tank that studies consumer behavior.
The survey, conducted by the Market Intelligence and Consulting Institute (MIC), aims to provide technology and content industries with a glimpse into the preferences of Taiwan's Generation Z for visual and audio contents.
Generation Z refers to people who were born between 1995-2003 and have grown up with access to portable technologies and social media from a young age, according to MIC's definition.
The findings show that 70 percent of 1,200 netizens surveyed are used to reading comic books and watching animations, with over 40 percent of them saying they spend no more than one hour on those activities on a daily basis.
MIC Industry Analyst Peter Wu noted in a statement on Thursday that Taiwanese men of that generation spend significantly more money than women on comic books, animations and relevant merchandise.
He did not provide specific data.
However, women are as willing as men to take part in in-person activities related to the comic books and animations they are interested in, Wu said.
In addition, the survey found that Taiwan's Gen Z are heavily reliant on online streaming services for audio content.
Among the audio streaming services that have the most coverage among Taiwan's Gen Z, Swedish platform Spotify tops the list with 31.9 percent of the respondents being its users.
At the same time, 26.1 percent of those surveyed are users of YouTube Music, while 23.6 percent have signed up for Taiwanese music-streaming company KKBOX's services, the survey shows.
Meanwhile, online video platforms such as YouTube lead the way in providing information about song releases to Taiwan's Gen Z, with 70 percent of the respondents saying they use such services, according to the survey.
The percentage of people using video platforms to learn about new songs surpasses that of people who rely on audio content platforms such as Spotify (42.4) and social media platforms (38.6), the survey shows.
